DATE: 22.05.2022

Inspired by Experience Amazing

New World of Lexus Powered by Advanced Technology

Lexus introduces L-finesse for the first time in Kuwait
Excellence meets luxury

Lexus L-finesse design seeks to give physical form to the Lexus experience. It dynamically unites the seemingly contradictory elements of “leading-edge” and “finesse” through the seamless anticipation of customer needs and desires that is central to Lexus’s design philosophy.

Lexus designed products display “Incisive Simplicity” yet at the same time, “Intriguing Elegance” They are modern and striking yet warm and humanized.

Mohamed Naser Al Sayer & Sons has announced the opening of brand-new Lexus boutique called “L-finesse” located at Assima Mall, architecturally stunning and Kuwait’s modern shopping destination in the capital governorate.

The opening ceremony was attended by Shunsuke Kitai, Assistant General Manager at Toyota Motor Corporation along with Mubarak Naser Al Sayer CEO, Mahmoud Abou-Zahr Senior Business Director Lexus Kuwait, Top Management Team, members from Lexus Sales and Service in the presence of representatives from the press and media.

Mubarak Naser Al Sayer said, “Al Sayer and Lexus always takes new leaps of excellence, always thrives to enhance, develop and be creative, from its car models and designs to its facilities and of course, the way it provides an amazing experience to all their customers.

Mahmoud Abou-Zahr commented “Lexus is the leading luxury automotive brand in the world, and especially in Kuwait, by far the most desired luxury automotive brand. Market trends are now changing and AlSayer Lexus wants to be where the customers are, not just wait for customers to come to showroom. L-finesse is closer to the customer, to offer a unique experience and of course increase the brand value”.

Lexus Enters Kuwait’s Newest & Ultra-Modern Family Destination - Assima Mall

Assima Mall is the newest mall in Kuwait located in the heart of the city and attracts visitors of all age groups. Holding many of the long-awaited “firsts in Kuwait” such as National Geographic Ultimate Explorer Experience, UFC Gym as well as new supermarket brand. Yet another interesting feature of the mall is the top level without retail outlets exclusively for sports enthusiast to exercise at the convenience of indoor environment. In addition to shopping mall Assima project also includes a business tower and a 5-star hotel which are coming soon.

According to Bedour Faisal Al Sayer, Manager Advertising and Promotion                “L-finesse is a unique concept store not a regular showroom. An impressive location where visitors can explore about Lexus brand and products. We are providing a modern experience powered by the touch of advanced technology.        L-finesse promises the ultimate luxury experience right from the moment our customer steps in and through the various touch points at the store”.

Omotenashi – Japanese Hospitality

Customers at L-finesse will be welcomed by our receptionist and guide them in every step through their journey with the service of wide range of beverages. Some of the exceptional features of L-finesse include an official accessories and merchandise display, 2 brand advisors offices for one-on-one interaction to explore about latest Lexus models even offering the customers a convenient opportunity to execute a sales transaction if the customer wishes to purchase a Lexus.

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Customers will notice the display of 2 digital screens whilst passing by L-finesse. The concept store also features a large horizontal video wall displaying videos with the true Lexus spirit. Furthermore, there are 2 interactive screens for our customers to be explore the Lexus brand and its heritage. L-finesse is also equipped with 2 VR (Virtual Reality) units where customers are introduced to Lexus vehicles driven by the exciting VR experience supported by the motion sensors and the VR headset. Such advanced technology enables them to interact with the selected vehicles, change colors, turn around, get inside, play product video, and much more.

Lexus aims to consistently provide the highest levels of Customer Satisfaction thus matching the superior level of Lexus quality standards. This latest endeavor is part of the continuous commitment by Al Sayer of further reinforcing Lexus brand’s strong market presence.